Do construction contractors that win 100 percent of their business through the low-bid process need marketing? If you are this type of contractor, you will likely insist wholeheartedly that you don’t. After all, as a low-bid construction business owner, your fate lies strictly in the ability of a hard-nosed, creative estimator to bring in new work on bid day. Low-bid contractors often fly below the radar. It’s good to be on the bidder’s list for the agencies you serve, but what are you missing out on more than just those lists?
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