A recent infographic, “Generation Z Characteristics: 5 infographics on the Gen Z lifestyle,” groups those born from 1995 to 2012 into Generation Z and summarizes the findings of Vision Critical’s study on the media habits of consumers. The study states, “As Gen Zs enter the workforce…companies can’t afford to act within conventional assumptions or generational frameworks.” This fact becomes even more apparent when you consider that Generation Z has never lived in a world with internet, without technology as the main driver of economic growth.
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