The field of marketing has the perceived image of being fun. People tend to think of viral YouTube videos and Super Bowl ads. But when business executives get into the weeds of marketing, they quickly discover it’s not as fun or easy as it might seem. When efforts are guided by misconceptions about marketing, the result is often disappearing dollars with little to show for it. If you suspect you are harboring some misguided notions about marketing, take comfort in the fact that you’re in good company.
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