Amazon.com founder Jeff Bezos spent his summers doing gritty work on a remote ranch with his grandfather, according to Brad Stone in his biography, The Everything Store; Jeff Bezos and the Age of Amazon. Together, they repaired windmills, graded dirt roads and even built a crane to move the parts of a Caterpillar D6 Dozer. Sound familiar? Bezos took a similar, hands-on approach to marketing as he steered Amazon.com to a position of dominance.
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