Friday, October 5, 2018

Branding to Bring in Talent & Keep It

To be brutally honest: Prospective employees don’t need you. While the Bureau of Labor Statistics predicts construction jobs will grow 12 percent by 2026, the nation’s unemployment rate continues to hover around 4 percent or less. And you’ve likely heard stories about new employees not showing up for their first day of work, quitting after 2 weeks on the job, or simply biding their time, underperforming until they find a more desirable job. There could also be some other factors at play, but the current job market underscores their confidence.

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